Izod is a clothing company that produces dressy-casual clothing and sportswear for men and women, also including footwear, and accessories. Perhaps best known for its short-sleeved Piqué polo shirt formerly featuring the Lacoste crocodile on the left breast of the shirt, now replaced with a color-matching/coordinating crest and left sleeve embroidery. One variation is the "IZ" patch instead of crest. This shirt, along with Ralph Lauren Polo, was a fashion core-piece in the 1970s and '80s with preppy and Mod sets. Other Izod classics include the Harrington jacket G-9 model, also v-neck & cardigan sweaters.
Since a few years back IZOD has been starting the graphic tee business to approach the young men's casual wear. After achieving positive results from major retailers like Macy's they have expanded their graphic tee lines to their outlets stores as wells as their "big and tall" markets.
Inspiration is provided by their Senior Designer, graphics are then provided in separated layers for their designers to place colors in accordingly to the selected ground colors. Print techniques are then reviewed to assure there are no flaws to portray the graphics and desired appearance. Communication done on a daily basis with the production team overseas, any issues are solved through meetings with the IZOD design team.